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SKETCHEE IDEAS: A Creativity Blog


Entries in business (5)

Monday
Feb282011

Printing: Online, the local print shop or DIY? (Infographic)

I really enjoyed this chart from printchoice.com, mostly because it points out how costly "diy" printing really costs and how it's not worth it in a lot of situations. Planning and investing in your print projects can save you a lot of money. If you build you and your clients build your deadlines around the shipping times for projects, you can save a lot of money. Or can convince your clients that they can save a lot of money by being prepared for a little bit of shipping time. Besides, we all hate that last minute rush.

However, you might want to do it yourself at home if you're going to do something much more unique. In that case, check out our article on DIY Business Card ideas.

Thursday
Feb172011

How do you bridge the gap between creativity and business?

We asked in our recent survey, how can you fill the gap between creativity and business?  When I try and come up with my own answer to this question, I look at my work as an editorial designer.  I'm the kind of person who tries to push boundaries and try to make something as close to art as I can get in a commercial environment. The business side takes over when it comes to selling my concepts and convincing others that people will "get it". That's the thing a lot of people don't get about design. Not only does it take technical skill (knowing how to use programs and understanding design and color theory), but there's a huge sales aspect to the most successful designers.  It doesn't matter how artistically successful your work is if no one will buy into it. You have to convince people to be on your side and practically get them out there, selling for you.

Take a look at the responses from our panel and chime in with your own advice and experiences.  If you'd like to be featured in a future blog post and share your advice, take our latest questionnaire.

  • "You bridge the gap by learning about and doing as much as possible in both aspects."

    Tearra Marie (@AhorashiiKagome) is an inspiring singer/song writer, actress, and novelist who blogs daily her writings and struggles in the music and publishing world at AhorashiiKagome.livejournal.com

  • "Unfortunately, mortgage companies don't accept stock options as payment. So designing interfaces that convert (into paying customers) is *the* most important thing to keep in mind."

    Paul Singh (@paulsingh) is an entrepreneur and advisor to startups doing interesting stuff. He blogs at www.resultsjunkies.com/blog

  • "You have to be serious about the business side first. Otherwise, there will be no creative opportunities. Running your own business, you will realize you are more of a business owner than a designer, as you will begin to have more in common with business owners than with designers. This is good, since having your clients as colleagues is very beneficial."

    Lisa C. Jackson (lisajackson.biz) is owner of a Company Identity Solopreneurship, Lisa Jackson Design, and helps small local businesses to succeed.

If you like this post, you might also want to check out the previous post in this series "What advice would you give to someone just starting out in a creative field?" And don't forget to let us know how you've found a balance between your business and creative sides in the comments.

Monday
Dec082008

Sending Free Faxes Online

Paper Direction Icons-6
Creative Commons License photo credit: krossbow


After being asked to send a fax to my insurance company, but not having a fax machine immediately available I turned to the internet. Fax Zero turned out to be a quick solution for the occasional fax. You can send 2 faxes of up to three pages a day for free. Just upload a .DOC (Google Docs anyone?) or PDF. The catch is that the cover letter (which doesn't count against your page count) contains an ad. I didn't mind if my insurance company got an ad page along with the cover letter so it seemed like a pretty good solution for this predicament. You can add a custom message to the cover letter too so it's like free page to send.

If you really really don't want to send the ad, you can pay $1.99 USD to use the service for free and you still get that free cover page and message. Fax Zero is only available for sending faxes too and from the United States, Puerto Rico, and Canada. I was worried about security, so with a little research I confirmed that it has been recommended by PC Magazine, LifeClever.com and others. If you know any similar services in the US or oversees, feel free to write a recommendation in the comments.

For other free services, check out this FAQ: How can I send a fax from the Internet? They also mention a few ways to receive faxes for free

More Free Things



Speaking of LifeClever and free, check out 10 Free Web-based Alternatives to Photoshop and Learn 35+ Languages for Free in iTunes

Lifehacker has more free stuff in its articles Top 10 Free Video Rippers, Encoders, and Converters, Free Replacements for Paid Tools and more.
Thursday
Dec042008

Gifts for Graphic Designers: A Wish List

Whether you're getting ready for the holiday season, a birthday or even without an occasion here's some graphic design related gifts that are on my wish list.


PRINT Magazine



The gift that keeps on giving. What could be better than a subscription to PRINT: America's Graphic Design Magazine filled with trends, commentary, reporting and ideas.


"STEP Inside Design" Magazine



Another magazine subscription worth considering is STEP Inside Design which tends to be a topical look at the current state of design. Each issue highlights creative people, design in the business world and hot design topics.


Wacom Intuos3 9 x 12-Inch USB Tablet



The Wacom Intuos3 9 x 12-Inch USB Tablet is an interface made perfectly for designers which allows you to access features and techniques in programs like Photoshop that you can't access any other way. This tablet includes shortcut keys and a five button mouse.


Pantone 100 Top Colors



Pantone 100 Top Colors is an affordable (under $30) set of colors for quick reference. For the price you get a pretty decent set of 1,114 colors.


"Hillman Curtis Designer Series"



The "Hillman Curtis Designer Series" has short films featuring Milton Glaser, Paula Scher, Stefan Sagmeister, David Carson, James Victore, and Pentagram Design


"How To Be a Graphic Designer Without Losing Your Soul"



The book "How To Be a Graphic Designer Without Losing Your Soul" by Adrian Shaughnessyis a business guide to being successful in the field. This book isn't about effects or visual tricks, but the business of being a commercial artist. New designers are often surprised at how important the business side of their career is and how little they learned about this in their formal education.


"Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students"



"Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students", a book by Ellen Lupton, isn't about fonts but working with type effectively on the page. Update: Read the full book review.



In "Making and Breaking the Grid: A Graphic Design Layout Workshop" by Timothy Samara the topic discussed is one of the most important aspects of design: grid layout. It seems like many designers are unprepared to deal with the grid and there is always more to learn. It's essential to learn how to handle the many elements you will be asked to include in your designs. Learn the rules and how to break them effectively.

Monday
Dec012008

Embedding Your Zazzle Store in Wordpress

I have just integrated my Zazzle store into this Wordpress blog thanks to Zazzle's Store Builder feature. Take a look at the result on the Sketchee.com Art Prints Shop Page. You can include items from any shop, not just your own, and you make the referral fee on all sales. While there is documentation on the Zazzle site, this article will focus on specifically embedding the store builder in a Wordpress page.

hey monkey shoes
Creative Commons License photo credit: jelene


First, you'll want to download the store builder files. You'll have to customize the files with your identifying information. Open the file configuration.php, in the folder include, using your favorite text editor. You'll see some fields in quotes marked to be edited. Your contributor name or contributor handle is the name of your gallery on Zazzle.com. Your associate id number can be obtained by logging into Zazzle. Upload the files anywhere on your site that supports PHP using your favorite FTP program. This could be in your Wordpress theme folder, although I installed mine in a root level folder. You can call it whatever you like, for example I called the folder /storebuilder.

In Wordpress, you'll want to make a copy of the template that you'd like to embed the store into. I made a copy of my Pages template, pages.php, and renamed it shop.php. This is in the wordpress folder under /wp-content/themes in the folder of the current theme. Log onto your site admin panel and navigate to the Theme Editor in Wordpress. In Wordpress 2.6.5 this is located under the Design Tab. Select shop.php and above any other code you will need to insert the following code; the Template Name can be anything you want:

< ?php
/*
Template Name: Shop
*/
?>


Next, we'll edit the shop.php template to add the shopbuilder code. This can be anywhere on your template. Note that the path must be a full server path as in the example code. There are a ton of customization options to be aware of. The full description of each is available in the configuration.php that we had edited earlier. These variables can also be set there, but it is more versatile to do it from your templates since you could have multiple pages or multiple includes of the storebuilder on one page! The productType variable lets you choose a product (shirts, stickers, etc) by using one of the numbers form configuration.php. If showPagination is true, it will allow your shop page to have several pages of products to navigate through. showSorting lets users choose between sorting by popularity or date added. gridCellSize is the size of the image (tiny, small, medium, large or huge).

< ?php

// configure Zazzle Store Builder display
$_GET['productType'] = '';
$_GET['showPagination'] = 'false';
$_GET['showSorting'] = 'false';
$_GET['showProductDescription'] = 'false';
$_GET['showByLine'] = 'false';
$_GET['showProductTitle'] = 'true';
$_GET['showProductPrice'] = 'false';
$_GET['gridCellSize'] = 'medium';
$_GET['showHowMany'] = '100';

include "/home/FULLPATH/www/www/storebuilder/include/zstore.php"; ?>


Using the theme editor, you'll need to enter a line in the header.php of your Wordpress theme. This should placed between the <head> tags. Note that if you named your /storebuilder directory something different, you'll have to change this to reflect that. You may also want to put this css file in the theme's folder instead and refer to it there; that way it could be modified in the theme editor although you probably won't need to touch it. This contains the styles that the store uses and are already named so not to conflict with your blog styles:

<link id="ext_css" rel="stylesheet" <br/>type="text/css" href="/storebuilder/css/zstore.css"/>

Finally, create a new Wordpress page (Write > Page). You can write a little bit of intro text as the post itself. The most important thing is to scroll down under Advanced Options for the page. Look for Page Template and set that box to the Template Name you created above. You may also want to disable comments for this page if your theme isn't already set to do this. Publish the post.

That is pretty much it. The item links in your store even go to a version of the Zazzle's product page with a smaller header bar to minimize their branding on your store. If you have any difficulty, feel free to post here or at the Zazzle forum.

Update: If all of this sounds too technical or just too time consuming for you, try out the zStore Helper Plugin